Set between the Mediterranean and the hills of the hinterland, Grasse is one of the most authentic destinations on the French Riviera. Known as the world capital of perfume, it charms visitors with its heritage, its Provençal way of life and its proximity to Cannes, Nice and Monaco.
This summer, three unmissable experiences reveal the full charm of this city so popular with international visitors.
From 31 July to 2 August 2026, the Fête du Jasmin brings the historic centre to life with flower-covered floats, concerts, entertainment and fireworks.
A symbol of Grasse and of its perfume industry, jasmine is celebrated each year at this emblematic event, which draws thousands of visitors eager to experience the city’s unique atmosphere.
Until 18 October 2026, the Jean-Honoré Fragonard Museum presents the exhibition Fragonard, the cherished son of Grasse.
The exhibition honours the celebrated local painter and offers a fine immersion in the region’s cultural history. An ideal visit to combine with a tour of the famous Fragonard perfumeries.
After a stroll through the lanes of the old town, pause at Café Fleur for a rose latte, an iced lavender chocolate or other creations inspired by local flowers.
A place full of charm that perfectly reflects the elegance and gentle pace of life in Grasse.
Beyond its heritage and its fragrant legacy, Grasse attracts international buyers looking for an authentic setting on the French Riviera. Its proximity to Cannes and Sophia Antipolis, its unspoilt surroundings and its attractive property market make it an increasingly sought-after destination.
Between nature, culture and quality of life, Grasse offers an appealing alternative to the coast while remaining at the heart of the French Riviera.
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